Interview questions for Marketing Internship

1. What inspired you to pursue a career in marketing?

Your potential employer wants to know why you love marketing enough to do it 40 hours a week. So, answer this open-ended question by highlighting your passion for marketing and for this particular role. In your response, emphasize your unique experience and skills. You could consider crafting a star response to ensure you’re telling a compelling story. You want them to know that you truly love marketing—but also that you’re great at it.
“I’ve always been a really creative person and I’ve always loved the visual arts. When I was in high school, rather than babysitting or walking dogs, I started my own business. I created simple websites and promotional materials for local businesses. I think that experience really sparked my love for marketing because I saw that I was having a tangible, measurable impact on these businesses’ bottom lines. They saw more customers because of me and that felt great. So, I’m really excited to be interviewing for this opportunity.

2. Why did you apply for the marketing internship, and what do you hope to gain from it ?

Since young professionals have numerous opportunities to apply for, honing in on what attracted them to your company is important to do in the interview. Their answers can tell you if they did any prior research, if they are familiar with the job description and if what they hope to get out of the position matches what you have in mind.
• Something more than applying was easy or I need an internship
• Company awareness and interview preparedness
• Realistic expectations of being a marketing intern

3. Which social media channels are you familiar with?

Social media plays a huge role in marketing nowadays, so your interviewer will expect you to know all the major social media channels. In addition to listing the platforms you know, provide a specific example of how you’ve used one of them to build followership, increase shares, etc. If there are other smaller platforms you have experience with, don’t forget to highlight those as well. As a follow-up, you can ask, “Are there any other social media platforms your company is using?” This is a great way to engage the interviewer and start a dialog.

4. Mention the various components of marketing management?

Marketing management components can be divided into following points:
a. Corporate level : It consists of company’s mission and objectives.
b. Functional level : Non marketing and marketing institutions are included in it.
c. Marketing level : It consists of situation analysis, objectives, strategy, implementation, budget, and evaluation.
d. The marketing mix consists of product, distribution, promotion, and price.

5. What do you think are the three essential skills for a career in marketing?

This is your opportunity to demonstrate to your interviewer that you’ve done your research and understand what skills and abilities they’re looking for in a candidate. Your answer should reference the skills that were highlighted in the original job description. Explain why each skill is important, and then remind them that you possess all three skills in spades.
“First of all, I think communication skills are essential. A marketer needs to understand the client’s needs, whatever their background and industry, and they need to be able to present different ideas and concepts to a diversity of stakeholders. Being able to stay organized is also an essential skill. Deadlines change and new projects crop up all the time, so you need to be able to stay on top of everything. Finally, I think being proactive and trying to anticipate the client’s needs is very valuable. I have the experience and tools to optimize all three of these skills in this role.”

6. What kind of management style do you prefer?

Even if you land your dream job, you’ll be looking for other opportunities very quickly if you don’t get along with your manager. Your interviewer wants to ensure that you’re easy to work with and will mesh well with your new boss. Be honest about what you think makes a great manager. At the same time, assuage their fears by highlighting your ability to work well with anyone.
“While I appreciate having a manager who is available when I have questions or need assistance, I generally prefer to work for a manager who is more hands-off. I like to take responsibility for my own work and avoid burdening others. That being said, I understand that a more hands-on approach is necessary at first—at least until my manager has a better sense of my capabilities and we’ve established a level of trust.”

7. What were the different approaches used in marketing earlier?

There were three marketing approaches used earlier:

a. Production orientation: An organization which focuses on production specializes in producing most of the given services and products without considering the quality.
b. Product orientation: An organization which focuses on product orientation is mainly concerned with the quality of the products.
c. Selling orientation: An organization which uses sales orientation mainly focuses on the selling or promoting a particular product, and not determining new consumer desires as such.

8. Where do you see yourself in five years?

Your new employer is going to spend a lot of time and money getting you up to speed, so they want to know that you’re in this for the long haul. Be enthusiastic and make it known that this is your dream role.Your five-year plan should follow a natural progression from this position to more advanced roles in the industry. While you don’t have to have a specific future role in mind, a little LinkedIn research can provide insight into senior roles at the company.
“This is my first marketing position, so I’m really excited to learn from an experienced team of professionals as I refine my skill set. Once I have a strong understanding of the company’s business and structure, I hope to move on to a more senior position, designing and running campaigns. By then, I hope to know which area of marketing I’d like to specialize in, so that I can have the greatest impact. Eventually, I’d love to work in a more managerial capacity.”