Job Description

Essential Job Duties:

The primary purpose of the Content Development Specialist position will be to strengthen and support NC State Poole College of Management brand through audience-focused content development and management. The Content Development Specialist must be a talented storyteller and work comfortably in multiple formats including articles, press releases, web, email and collateral. Must be comfortable using an online content management system.

*Primary duties of the Content Development Specialist include but are not limited to the following:

• Serving as the main editor for the future Poole research news platform, generate thought leadership story ideas, produce original content and manage content production.
• Identifying needs to support written content with original or curated visual content, including photography, videography, infographics, etc. 
• Updating the comprehensive editorial calendar. Provide monthly/quarterly/yearly analytics reports with actionable insights and implement them in editorial planning . 
• Producing key college’s publications, including a research newsletter.
• Producing other types of original content, including student success stories, giving impact stories and major announcements. 
• Producing and schedule key college newsletters, including weekly Poole Connections and monthly Alumni/Friends Connections. 
• Other duties as assigned, including serving as a backup for the social media specialist, support the marketing team with other projects

Minimum Experience/Education:

Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. 

Departmental Required Skills:

• Strong project management skills and the ability to thrive in a fast-paced environment. 
• Strong relationship-building skills and a demonstrated ability to work across a diverse range of internal and external stakeholders, including faculty, senior-level administrators and staff.
• Must be a team player with willingness to support members of the marketing team as well as other units in the college. 
• Ability to work with ambiguity. 
• Advanced knowledge of WordPress or similar CMS system. 
• Basic skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Lumen 5, etc. (or similar software)
• Knowledge of Search Engine Optimization (SEO).
• Photography skills

Preferred Experience, Skills, Training/Education:

* Previous experience working with freelancers, agencies and student workers.

* Preference will be given to candidates who have strong research writing and web analytics experience.