Brand Marketing Manager/Senior Brand Marketing Manager

  • Marketing
  • Full time
  • 4 years ago
  • United States

Job Information

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    Salary USD - US Dollar 10,000 - 15,000 / Monthly
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    Number of vacancies* 2 openings
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    Job level* Entry Level
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    Job experience* 2+ years
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    Job qualification* M.B.A/PGDM - Master of Business Administration

Job Description

Supervision Exercised:

Lead and supervise marketing campaign team.

Responsibilities:

  • Responsible for managing effective, innovative, and cost-efficient marketing campaigns in North and South American territories.
  • Work collaboratively across teams, supporting and providing leadership across sales, channel, public relations, legal, digital, licensing and media departments to maximize sales potential of products. This includes working with Capcom’s international teams in Europe and Japan, as well as the development team in Japan.
  • Create and manage Go to Market strategy and marketing roadmaps.
  • Utilize data analytics to hypothesize solutions and measure results.
  • Manage multiple marketing projects at once, overseeing both strategy and operations to bring campaigns to launch. This includes the creation and oversight of project management plans, as well as their coordination across multiple stakeholders.
  • Deliver engaging experiences at key trade show events, and provide general event support on-site.
  • Oversee the creation and production of both physical retail and digital products.
  • Partner with Capcom’s advertising agency to produce integrated, high impact media plans spanning digital, social, influencer, broadcast and other emerging verticals.
  • Manage creative agencies to deliver best in class marketing assets such as key art, trailers, websites and online banners.
  • Provide media spokesperson duties for assigned products, including live on-camera interviews.
  • Manage marketing budgets for assigned products, working closely with Capcom’s finance team.
  • Collaborate with 1st party partners to maximize sales potential for products.
  • Management and mentorship of Associate Brand Managers.
  • Other duties as required

REQUIREMENTS:

Required Experience:

  • 4-5 years product / brand marketing experience in a related entertainment industry.
  • The ideal candidate will have industry experience working on AAA game titles.

Skills & Abilities:

  • Integrity & Ethics
  • Must be able to maintain absolute confidentiality regarding sensitive information
  • Ability to work across job levels and cultures
  • Customer Focus
  • Willing to meet internal and external customer expectations
  • Ability to negotiate with all parties to bring about win-win situations
  • Job Knowledge
  • Strong project and time management skills
  • Firm understanding of product marketing fundamentals
  • Computer literate
  • Adaptability/Flexibility
  • Willing to help colleagues perform their tasks
  • Willing to travel and work outside prescribed business hours
  • Dependability
  • Proactive and can-do approach
  • Compliance
  • Attention to detail and process
  • Knowledge Capcom Franchises and Competitors preferred
  • Ability to work as part of a team in a fast paced environment.
  • Must have strong project management skills

Education:

  • BA in Business/Marketing or related field.

Bonus Points

  • Japanese business proficiency

Travel Requirements:

This job includes regular domestic air travel and occasional international travel, primarily to Japan. Travel can be as often as 20% of the time and the applicant must be willing to travel regularly and be prepared to attend and work at a variety of industry events.

Licenses, Certifications and Other:

A valid California Driver’s License.

Physical Demands

Ability to lift objects of up to 25 pounds in weight. Must be able to stand for long periods of time.

Working Environments

Work is generally performed in an office environment and the noise level is usually moderate. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions.

Additional Information

This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels and management’s decisions on how to best allocate department resources. Any shift, emphasis or rebalancing of these assigned duties, responsibilities and/or assignments does not constitute a change in the job classification.

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